About Us
EquityMidas.com is the brain child of Ashish Arole, a SEBI Registered Research Analyst (Registration Number INH000008136).
Ashish Arole developed EVM in 2017 and since then has been investing using its recommendations. EquityMidas is the platform through which he intends to share his learnings & insights and offer portfolio subscription services.
Data Analyst with Solid Finance Experience
Ashish has over 18 years of experience working with data applications in banking, finance and accounting domains.
After quitting his IT job in 2014 to pursue a career in Financial Markets, he spent the next 6 years in studying businesses, markets, analysing companies & eventually developing quantitative models to generate investment ideas.
It started with the idea of “valuation as a service”. A service which can be used to calculate the intrinsic value of a business with multiple valuation methods. Users could input parameter values for the calculation and even track the impact of macro environment on the valuation.
To offer this service, he implemented most of the known valuation models only to be disappointed with the back test results. What use is a valuation if that does generate expected returns? That is when Quantitative Value Investing as a concept intrigued him and EVM was born.
Process > Intuition
At EquityMidas, we firmly believe that being process driven brings in consistency. Model driven investment avoids the pitfalls related to greed and fear. Scheduled, systematic investing beats market timing.
It is not about any specific stock, investments need to be looked at as a collective portfolio.

Take Profits
EVM ensures that profits are taken off the table once a year. This rebalancing keeps the portfolio fresh & crispy!!
LOGO
The Rook
Ashish identifies himself with the rook; Straight Nature & Stout Structure!!
EquityMidas will always follow principle of "Responsibility First", an hallmark of the rook.
The Colours
Green denotes the colour of Money. In early days, currency notes were printed in Green Ink to prevent counterfeiting
and it was relatively high in its resistance to chemical and physical changes.
Gold represents the Midas Touch!